For
this project Navegante was contracted to conduct a market analysis
and feasibility study for a mid-sized hotel and casino project
located on Margarita Island, Venezuela. On a macro level, research
centered on areas ranging from the Venezuelan political climate
and economic stability to the newly enacted gaming regulation.
On
a micro level, elements such as future competition, marketing
restrictions and construction considerations were thoroughly dissected.
Upon completion of this study, Navegante went on to issue the
market place a green light but suggested that the client reconsider
their initial choice of location.
|